An exhibit booth is designed, manufactured, assembled, disassembled, and reused. An exhibit booth production facility must keep pace with this cycle. For the past few years, our facility had really started to feel cramped. So instead of looking for a bigger space elsewhere, we’re building it ourselves.
From Ingersheim to Turckheim: a few kilometers and a change of direction
We’re leaving Ingersheim for Turckheim. It’s 2 km as the crow flies—the same valley, the same vineyard at the end of the street. The team remains the same, our work routines remain the same, and our close relationship with our customers hasn’t changed one bit.
What's changing is the location. And above all, the way it was conceived.
1,200 m², which was no longer enough
Today, we work in a space of about 1,200 m². The new building will have twice the floor area and twice the ceiling height. That’s four times as much space to work in.
It’s not just about the display. At a trade show booth manufacturing facility, floor space equals work time. It provides room to assemble a mock-up before loading. It offers space to store structures that will be reused at three, five, or ten trade shows. And it gives each department—carpentry, printing, finishing, and logistics—enough space so they no longer have to fight over the same square meter on a Thursday evening before a shipment.
More space means better-prepared booths. Greater precision in execution and higher-quality service for you. And at a trade show, that’s immediately apparent.
A booth workshop designed for the industry
That is the real turning point.
Ingersheim used to be an old carpentry shop. We took it over, renovated it, refurbished it, and turned it into a full-fledged exhibition booth production facility—all through a combination of good ideas and compromises. The result: it worked very well for a few years. But we were adapting our business to a space designed for a different one.
This time, we're building it from the ground up. No renovation, no remodeling: a building designed from scratch based on our actual needs.
Building exhibition booths imposes constraints that few buildings can accommodate. Height, because a booth must be assessed from a standing position, not just on a blueprint. Traffic flow that doesn’t intersect, because a project leaving the space must not be hindered by a project returning to it. Storage facilities that match our expertise and quality as an exhibit designer, because our aluminum structures aren’t disposable: they’re assembled, disassembled, and reassembled—never thrown away. And a space that speaks for itself: we design spaces for others all year round, so ours must showcase what we do best, down to the finest detail.
We designed this building around that—around our various roles and the order in which they work.
The project is underway; more to come
Today, the building is taking shape. Installation is scheduled for the end of the year.
We'll be sharing updates on the project's progress over the coming months—from the foundation and structure to production volumes, and the day we build our first booth right here in Turckheim.
→ Check out our projects and see what we've been up to.
→ Planning a trade show? Tell us where you'll be exhibiting and who your target audience is.
ENJOY — Exhibition booth designers, image builders. Alsace | Paris | France & International
