ENJOY x La Ruelle: 6 custom-designed booths
ENJOY is creating six custom exhibition booths for Vapexpo Paris 2026, in collaboration with the agency La Ruelle. Immersion, identity, scenography—six brands, one requirement.
Vapexpo is an experience you have to see for yourself. We filmed it all for you: check it out on our YouTube channel—and honestly, it’s worth a look.
→ VapexpoVideo
Vapexpo 2026: Six booths. One standard of excellence.
Vapexpo is one of the most anticipated trade shows in Europe’s vaping industry. Hundreds of exhibitors, thousands of visitors, and intense visual competition. In this environment, a booth can’t just blend in—it has to stand out.
In 2026, ENJOY was there. Not just once. Six times.
In collaboration with La Ruelle, a communications agency with whom we have a truly great working relationship, ENJOY designed and built six custom exhibition booths for brands with strong identities: E-tasty, VDLV, Montréal Original, Blendfeel, Oreego, and MGVape.
Six distinct styles. Six challenging design briefs. Meticulous, handcrafted production for each one.
Six brands, six displays
The strength of a custom-designed booth is that it’s one-of-a-kind. No standard templates, no compromises on brand identity. Every project starts with a brief, a brand vision, and a promise: that visitors will immediately understand who they’re dealing with.
Here's what ENJOY built at Vapexpo 2026.
VDLV: The beach bar at the heart of the trade show
Taut sails, light-colored wood, a central bar. You step into a whole new world.
The space opens up, inviting visitors to linger, sample, and chat. Between the product discovery area and the lounge, the experience flows naturally. It’s a lighthearted and unapologetic respite, designed to offer visitors a true breather in the midst of a fast-paced trade show.
E-tasty: Making an Impact Through Expertise
Black. Bold colors. Controlled volume. The E-tasty booth doesn’t seek attention—it commands it.
The raised area changes everything: you step up, settle in, and the living room fades into the background. Conversations become genuine. So does the brand’s identity. Understated, bright, bold. Exactly as it should be.
Montréal Original: We push open the door. We step into a garden.
Plant-inspired designs, complete partitioning—the living room disappears. In the center stands a life-size tree, designed and crafted by ENJOY Carpentry. Beneath its branches lies the bar.
A booth unlike any other. Because it was designed, built, and planted from start to finish.
Oreego: Visual Energy
Vibrant colors, a large LED screen, and backlit frames. Oreego catches the eye and keeps it there.
Two bars to showcase the products, a vibrant visual dynamic. A booth that’s alive, dynamic, and captivating.
Blendfeel: Simplicity as a Bold Choice
The opposite of noise. A somber atmosphere, charred wood, glass display cases. Everything is in place to let the product speak for itself.
The large, natural-looking bar anchors the space. The atmosphere is calm, refined, and just right.
MGVape: Intimacy as a Concept
All black. Every corner of the booth features its own table—isolated, framed, and protected by a suspended ceiling that creates a bubble of its own.
We don't just talk to each other in a hallway. We entertain each other. Privacy isn't just a detail here—it's the whole concept.
What It Really Takes
Managing six projects simultaneously at the same trade show requires meticulous coordination. Each booth has its own identity, materials, setup schedule, and technical constraints. No two are alike. Everything must be delivered at the same time, with the same level of precision.
This is where ENJOY’s artisanal craftsmanship truly comes into its own. No off-the-shelf, one-size-fits-all solutions: every component is designed, crafted, and tailored specifically for the project it serves—from carpentry to lighting design, from layout planning to on-site installation.
And because great results don’t happen on their own, our collaboration with La Ruelle played a central role. Two complementary areas of expertise—creative design and custom manufacturing—combined to produce a cohesive result from start to finish.
Custom Trade Show Booths: Key Takeaways
Vapexpo 2026 confirms what we at ENJOY already know: a successful exhibition booth is one that reflects the brand it represents. It’s not the one that takes up the most square meters, nor the one that makes the biggest splash. It’s the one that, in just a few seconds, tells a visitor who you are and why it’s worth stopping by.
That’s exactly what we build. For every client. At every event.
Do you have a trade show coming up?
Whether it’s a trade show, a brand activation, or an event presence to be built from scratch—we take a tailored, methodical approach and truly enjoy doing a great job.
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ENJOY – Manufacturer of modular, custom-made, and eco-friendly exhibition booths. Design, manufacturing, and installation. From concept to turnkey solution.
