New Originals Company Booth – SIAL Trade Show, Paris
At SIAL Paris, it’s impossible to miss New Originals. Your eye is immediately drawn to a corner screen playing the brand’s video on a loop. Modern and dynamic, it captures visitors’ attention even before they’ve read the name.
Next, each space has its own role. The reception area, with a well-lit counter that sets the tone from the moment you arrive. The tasting area, a corner that showcases the products. Finally, the social area, with light-colored hardwood floors, white chairs, and natural-wood trellises: you sit down and take your time. Above it all, a round hanging sign identifies the booth from a distance.
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