Difac Booth – Batimat Trade Show, Paris
For Difac, a distributor of protective equipment and workwear, the booth had to showcase several brands without diluting the message. A large LED screen overlooks a beige display area dedicated to adidas Pro Work, where the shoes are presented on beds of gravel, just like in a store window.
Next to it, the Difac world unfolds against a dark blue backdrop: clothing racks, walls of gloves, fully outfitted mannequins, and a central demonstration island. Two distinct atmospheres, two different floor surfaces, a single booth. Each brand maintains its own space, and visitors can move around without ever getting lost.
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