For Vapexpo 2025, we collaborated with communications agency "La Ruelle" to bring to life the "La vape est une fête" universe of Cirkus by VDLV, with bold graphic design, LEDs and explosive colors, in a custom-designed space. The project includes the main stand, a presentation and tasting area, and the "box", an immersive trail with interactive games, screens and playful lighting, which plunges visitors into a festive, immersive experience at the heart of the brand.