Moustache Bikes Booth – Prodays Trade Show, Paris
For Moustache Bikes, the booth is designed as a gallery. Matte black, directional lighting, large freestanding displays on the floor: each line has its own unique setting—a forest floor of moss and bark for mountain bikes, road markings for city bikes—and the eye moves from one world to the next without getting lost.
In the center, a custom-built rotating platform crafted in our workshops showcases the flagship bike and draws attention from across the aisle. Above it, a square hanging sign highlights the brand in a crowded hall. A minimalist yet theatrical display, where everything is designed to showcase the product.
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