E.tasty Booth – Vapexpo Trade Show, Paris
Designed in collaboration with the agency La Ruelle, the e.tasty booth features a bold and refined design. An all-black aesthetic is enhanced by pops of color that define the space and amplify its visual impact in the aisle.
The project’s standout feature: a raised social area, designed as a comfortable lounge facing a wall of brands. The change in level naturally creates a more intimate atmosphere, where visitors can sit down and take their time. Surrounding this area, tasting counters, a gaming station, and a perimeter signage banner punctuate the visitor’s path. An elegant and confident presence that affirms the brand while placing the visitor experience at the center.
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