ABUS Booth – Prodays Trade Show, Paris
For ABUS, the booth is organized like a brand store: each category has its own section, and each product has its place. Road, mountain biking, urban, and kids—the signage divides the helmet wall into families that are easy to identify at a glance, and the lock wall displays the entire lineup, available for customers to browse freely.
All around, recreated ground scenes—pebbles, moss, and dirt—place the mountain bikes in realistic settings against large-format visuals. A suspended lighted sign highlights the brand throughout the hall. The ABUS blue runs consistently from one end to the other.
Special features
Area :
80 m²
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City where the trade show is held:
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