Key takeaway: VDLV Cirkus unveils at Vapexpo Paris 2025 an immersive circus experience designed by ENJOY Expo and La Ruelle. Three key elements - ribbon tent, central bar and dynamic screen - embody the brand's DNA. The result: a memorable, engaging experience shared on social networks.
Tired of ordinary booths at Vapexpo Paris? The VDLV Cirkus stand, imagined by ENJOY Expo and the La Ruelle agency, revolutionizes the experience with a complete, immersive and unique circus concept. Multicolored ribbons forming a big top, an arched bar reminiscent of the ring, and a dynamic central screen: every detail has been thought through to immerse visitors in a festive, captivating and memorable atmosphere. Discover how this tailor-made creation transforms the show into a must-see destination, blending creativity, innovation and emotion for maximum memorability and unrivalled engagement.
A circus stand for VDLV Cirkus designed by La Ruelle
La Ruelle and VDLV joined forces to create an exceptional stand. The goal: an immersive, festive experience.
The circus theme guides every detail. Multicolored ribbons form an aerial big top. An arched bar recalls the ring. The atmosphere is warm and playful.
A central screen displays animations inspired by CirKus flavors. Dynamic movements draw the eye and stimulate curiosity, immersing visitors in the world of the brand.
VDLV, a French pioneer since 2012, combines quality and innovation. Its Afnor and Cofrac certifications testify to its exacting standards. La Ruelle respects this identity with a vibrant charter.
Successful collaboration. VDLV has renewed its confidence in La Ruelle for print and digital media. The stand becomes a showcase for their shared creativity.
Big top, circular bar and interactive screen form a perfect synergy. A memorable experience that's more than just a stand.
La Ruelle combines rigor and creativity. Every detail captivating without overloading. The result: a bold, colorful stand rich in emotion.
The challenge: create a destination, not just a stand
At Vapexpo, every stand fights for attention. The challenge is clear: to create a memorable experience, not just an exhibition space. In a show saturated with innovation, standing out requires much more than a standard display. For VDLV Cirkus, the challenge was to embody its quirky, gourmet universe. Their slogan, "Let the flavour show begin", had to be translated into a real sensory adventure.
ENJOY Expo and La Ruelle have pooled their expertise to meet this challenge. Their vision? Total immersion, festive and visual. ENJOY brings its know-how in spatial realization, while La Ruelle injects creative storytelling. Together, they transform every detail into a story. Collaboration was essential to turn a bold idea into reality.
A tent of multicolored ribbons floats above the stand, evoking the lightness of a circus. The arched bar becomes the pulsating heart, imitating a circus ring. On the central screen, captivating animations-acrobats, jugglers, clowns-give life to the atmosphere. Bright colors and fluid movements create an atmosphere where time stands still. Each element invites you to explore, interact and marvel.
This collaboration has created a place where emotion comes first. A stand that speaks, that attracts, that marks. VDLV Cirkus embodies its identity: festive, daring, immersive. At Vapexpo 2025, it wasn't just an exhibition space, but a destination in itself. Visitors discover a unique experience, where the brand comes to life beyond the products.
VDLV presents Cirkus at Vapexpo Lyon 2025
VDLV will be taking part in Vapexpo Lyon on October 5 and 6, 2025 at the Lyon Convention Center - Forums 1.2.3, stand A29. The Cirkus brand will be presented as part of the company's global offering, highlighting its commitment to ethical and responsible vape.
The teams will be detailing their quality approach and their advances in Research & Development. Visitors will discover AFNOR-certified e-liquids, traceable and designed with reinforced safety standards. B2B partnership opportunities and tobacco harm reduction solutions will also be presented.
In addition, VDLV will be present at Losangexpo on October 11 and 12, 2025 at stand G46 at Porte de Versailles - Hall 7.2. This event will target tobacconists with a focus on TPD compliance, e-liquids made in France (Vincent, Cirkus, French booster) and an exclusive competition for participants.
The group will also take part in the CBDexpo 2025 events organized by Vapexpo. The first trade show dedicated to CBD in France since 2021, CBDexpo will welcome professionals to Paris (March), Warsaw (May) and Lyon (October) to present the latest market innovations and regulations.
Vapexpo Paris 2025 is planned, but VDLV will not be taking part. The event remains a global benchmark, promoting vape as a smoking cessation tool. Its documentary 'Beyond the Cloud', produced by Vapexpo, highlights real-life testimonials from smokers who have successfully quit thanks to vape.
The Spanish edition of 2025 in Madrid on May 31 and June 1 will welcome over 700 exhibitors and almost 50,000 visitors, confirming its status as a key platform for the vape industry.
Vapexpo stimulates the industry's economy by promoting exchanges between manufacturers and consumers. It supports responsible and innovative initiatives, in collaboration with public health associations and opinion leaders, for a sustainable future of vape.
Themed immersion: the key to making an impression at Vapexpo
At a trade show, emotion is a powerful lever for brand recall. A strong thematic design like the circus creates a lasting memory, much more so than a classic stand. Bright colors, textures and visual elements captivate at first glance. Dynamic lighting and bewitching sounds reinforce the atmosphere, immersing participants in a captivating universe. This emotional approach transforms a simple presentation into a memorable experience. Every detail contributes to total immersion, anchoring the brand in visitors' minds. Emotionality creates a human connection that goes beyond the traditional.
The name VDLV Cirkus harmonizes perfectly with the stand. The ribbon marquee, arched bar and central screen are not decorative choices. Each element embodies the brand's universe. Each detail tells a coherent story, transforming the space into a living extension. Strings of lights and subtle circus motifs enrich the design without overloading it. The coherence between design and identity creates immediate recognition, reinforcing brand perception. This synergy between name and design reinforces the unique identity of VDLV Cirkus.
An immersive stand attracts visitors and encourages sharing on social networks. The memorable experience becomes an organic vector. Sharing these moments naturally boosts visibility. Playful interactions, such as interactive circus games, encourage participants to get actively involved and share their experience in real time. ENJOY Expo and La Ruelle combined creativity and strategy for a striking result. These exhibition stand trends make all the difference. A festive, immersive space turns visitors into brand ambassadors, amplifying the brand's presence beyond the show floor.
Successful collaboration brings vision to life
The collaboration between VDLV, La Ruelle and ENJOY Expo resulted in a unique stand for Vapexpo Lyon 2025. The customer's vision was combined with La Ruelle's creativity and ENJOY Expo's technical expertise. Together, they created an immersive, festive experience. Every detail was designed to captivate the audience. A perfect alchemy that came to life on the show floor, transforming the space into a veritable circus.
This stand is not just an exhibition space. It's a powerful form of event communication. A tent of ribbons, an arched bar and a central screen embody the world of the circus. The bright colors and festive atmosphere immerse visitors in a memorable experience. Each element tells a story, reinforcing the values of VDLV Cirkus with energy and authenticity.
ENJOY Expo transforms bold ideas into striking spaces. Their expertise has already been demonstrated on projects such as the Vapexpo stand for Innokin. Each creation blends creativity and functionality. A pleasure to create that inspires and leaves its mark. A human and optimistic approach to exceptional results, always at the service of the brand.
At Vapexpo 2025, VDLV Cirkus created a memorable stand thanks to the synergy between La Ruelle, ENJOY Expo and the brand. A bold vision brought to life by creativity and expertise. ENJOY Expo, a trusted partner, demonstrates its know-how, as on the Vapexpo stand for Innokin. Together, we invent spaces that tell stories.
FAQ
What is the theme of the VDLV Cirkus stand at Vapexpo Paris 2025?
The VDLV Cirkus stand embodies a real circus. Colorful ribbons and garlands form an overhead big top, an arched bar recalls the central ring, and a dynamic screen enlivens the space. The result? A total, festive and memorable immersion for all visitors. We don't build a stand, we create an experience.
How did ENJOY Expo and La Ruelle work together on this project?
ENJOY Expo brings its technical and logistical expertise to bear on the custom-built stand. La Ruelle pilots the creative vision and brand identity. Together, they transformed the idea of a circus into a tangible reality. A perfect synergy between know-how and innovation, for a result that leaves a lasting impression.
What makes the VDLV Cirkus stand so immersive?
Three pillars make the difference: the ribbon tent for immediate visual immersion, the central bar arched like a circus ring, and the animated screen at the heart of the action. Every detail is designed to capture attention and create a strong bond with the brand. It's tailor-made, without compromise.
Why a circus theme for VDLV Cirkus?
Because the name "Cirkus" tells a story. The circus is festive, daring and universal. This theme reinforces the brand's identity, attracts visitors and creates a memorable space. A strategic choice that makes the brand resonate in people's minds long after the show.
How does the VDLV Cirkus stand stand out from the other Vapexpo stands?
While traditional stands look the same, VDLV Cirkus offers an immersive, interactive experience. The circus becomes a place for sharing, discovering and sharing on social networks. It's more than a stand: it's an event in itself, making a lasting impression and generating genuine engagement.
