Key takeaway: The Moustache stand designed by Enjoy Events at Eurobike 2023 won the Gold Award for the Moustache J. An innovative, eco-friendly immersion, with 260 m² of space and 387 m² of printed walls, magnified innovation, proving that strategic design turns a presentation into a memorable success.
At Eurobike 2023 in Frankfurt, one of the world's leading bicycle trade shows, competition is fierce and the stands all look alike, lacking personality or ecological commitment. How do you stand out from the crowd? The Moustache Eurobike stand, designed by Enjoy Expo, combines striking design with sustainability. 260 m² of immersion, 5m printed walls (387 m²), captivating museographic tunnel, ultra-thin LED screens and signature LedLine: every detail tells the Moustache DNA, transforming the exhibition into a stylish, ecological statement. This project sublimated Moustache J, winning the Gold Award, proof that sustainability and elegance go hand in hand.
Moustache at Eurobike 2023: a stand signed Enjoy, a successful mission
The challenge: create a showcase for an iconic brand
The Eurobike 2023 trade show in Frankfurt brings together cycle professionals. Moustache Bikes entrusts Enjoy Expo with the creation of an emblematic stand, combining elegance and ecology.
The 260 m² stand features 387 m² of printed walls 5 m high. A museographic tunnel traces the brand's history. LED screens (10 m²) and touch-screen terminals enhance the interactive experience. Sustainable materials and sober design faithfully reflect Moustache's identity.
Enjoy x Moustache: an obvious collaboration
Partnership based on innovation and sustainability. Low-energy LED screens, in-house designed LedLine, and eco-friendly solutions. The Moustache J wins the prestigious Eurobike 2023 Gold Award among 300 products. The jury highlighted its innovative design, durability and positive ecological impact. This award illustrates the perfect synergy between the two brands.
Bold, immersive design on 260 m² of floor space
How Enjoy Expo and Moustache revolutionized the Eurobike 2023 stand? Over 260 m², every detail tells an immersive story, highlighting the Gold Award J electric bike.
387 m² of 5-metre-high printed walls. High-definition visuals captivate from the moment you enter, illustrating the brand's commitment to the environment.
Museographic tunnel: A narrative journey guiding visitors through the DNA of Moustache. Each step reveals the brand's history and enduring values.
10 m² of p2.5 LED screens and customized touch terminals. Subtle technology highlights J's innovations: seamless aluminum frame, integrated suspension.
The LedLine lighting finish, designed by Enjoy, enhances the stand while reducing energy consumption.
- 260 m² of total immersion for Eurobike 2023
- 387 m² of walls printed at 5 m, illustrating Moustache's DNA
- Narrative tunnel to discover history and enduring values
- LED p2.5 displays and touch terminals to explore the J
- Finale LedLine eco-responsible and elegant

Telling a story, not just displaying products
The museum tunnel transforms the visit into a captivating story. Visitors discover the history of Moustache, from its origins to its commitment to sustainable cycling.
Technology at the service of experience
LED displays p2.5 highlight the J Gold Award bike. Touch-screen kiosks offer intuitive exploration of eco-friendly innovations.
Subtle technology, perfect balance for a committed, innovative brand.
Ecological commitment at the heart of design
Sustainable thinking: more than a trend, it's a fact of life
A successful stand combines elegance and durability. Enjoy Events designed it right from the briefing, in symbiosis with Moustache. The Gold Award for Moustache J illustrates this alliance between innovation and ecology.
Eco-design is a priority at Enjoy Events. Every material and process is chosen to minimize impact. The Moustache stand is tangible proof of this.
Choices that make all the difference
260 m² stand with energy-efficient LedLine finish, designed and assembled in-house. Ultra-thin LED screens, personalized touch-screen terminals and a museographic tunnel telling the brand's story with sobriety.
387 m² printed walls made from 100% recycled materials, optimizing the reuse of resources. This approach significantly reduces environmental impact, in line with the trend for sustainable stands in France.
The Moustache J bike, assembled in the Vosges region of France, uses 75% European components. Local production limits the carbon footprint, reinforcing our commitment to sustainable mobility.
Modular structure reusable for other events. Reuse and optimized logistics: Enjoy Events turns every project into an opportunity to reduce waste.
The Enjoy Events-Moustache collaboration made its mark on Eurobike 2023. An innovative, elegant and sustainable stand, a benchmark for the bicycle industry.
An award-winning stand: the Gold Award case for Moustache J
The Moustache J won the Gold Award at Eurobike 2023 in Frankfurt. A prestigious accolade: only 9 out of 45 winning products received this distinction. Find out how the Enjoy Expo stand showcased this innovation.
Designed by Enjoy Events, the 260 m² stand combines elegance and durability. Its 387 m² of 5-metre-high printed walls and LedLine lighting finish, assembled in-house, reduce ecological impact. A choice in line with Moustache's DNA.
A museographic tunnel offers total immersion in the history of Moustache. Ultra-thin p2.5 LED screens (10 m²) and customized touch terminals create a unique experience. All this reflects Enjoy Expo's expertise in sustainable and innovative solutions.
This partnership enabled Moustache to present its French electric bike, with its sleek design and short supply chains. The stand was the perfect setting for the Gold Award won by the Moustache J, a symbol of excellence and sustainable innovation.

Enjoy et Moustache: more than just a stand, a shared vision
The secret of a successful project: people first
The collaboration between Enjoy Expo and Moustache was built on listening and trust. Every detail of the stand reflects this synergy. Constant dialogue helped transform Moustache's vision into tangible reality. With energy-efficient LED lighting and sustainable materials, the stand embodies a strong ecological commitment. The result? An elegant, sustainable space that marks Eurobike 2023.
The Moustache J, designed and manufactured in France, won the Gold Award for innovation and durability. Its seamless, cast aluminum frame symbolizes French excellence. The stand showcased this flagship product, reinforcing the Moustache brand image. The combination of sleek design and energy-efficient technology won over the jury. Proof of our commitment to sustainable solutions.
Ready for the next challenge
For us, every project is an opportunity to create meaning. With Enjoy Expo, imagine spaces that combine performance and respect for the planet. Discover our expertise in stand design in Alsace. The future is built together, with projects that combine creativity and respect for the environment.
The Moustache stand at Eurobike 2023, which won a Gold Award for the Moustache J, embodies a shared vision. Thanks to a partnership based on listening and innovation, Enjoy has created an ecological and impactful space. Ready for a new challenge? Discover our expertise in stand design in Alsace.
FAQ
What was the challenge in creating the Moustache stand for Eurobike 2023?
The challenge? To combine elegance and ecology in a stand that tells the Moustache story. Not just a space, an immersive experience. 260 m² of precise design, where every element has a meaning. Nothing superfluous. Just the essentials, well done.
How did Enjoy Expo integrate ecology into its stand?
Modular, reusable materials. Optimized logistics to reduce travel. In-house-designed, durable LedLine finish. Every choice respects the environment, without compromising on design. For us, ecology isn't a choice, it's a given.
What impact does the museum tunnel have on the visitor experience?
The museum tunnel transforms the visit into a journey. It tells the story of Moustache, not just its products. Visitors experience an emotional immersion, connected to the brand's DNA. The result? Memories, not just images.
How did the stand contribute to Moustache's Gold Award?
The stand was the ideal stage to present the Moustache J. The immersive and elegant environment highlighted the bike's innovation. The jury sensed the quality of the product, thanks to the perfect case designed by Enjoy. The success of the Gold Award is the fruit of a perfect collaboration.
What technologies have been integrated into the stand?
Ultra-thin LED screens (10 m²), customized touch terminals, LedLine lighting. Technology serves the experience, not dominates it. Each tool is chosen for its utility, its aesthetics. Simple, effective, beautiful. Like a Moustache bicycle: precise and efficient.






