Key takeaway: The CIVA stand at the Colmar Wine Fair created an immersive experience thanks to a bold black metal structure, string lights and chic lighting, all the while being eco-responsible. This design reinforces the modern image of Alsace wines, offers convivial tasting areas and immerses visitors in the terroir. By 2022, Enjoy Expo had built 165 stands.
At the Colmar Wine Fair, stands often blend into the crowd, without ever making a lasting impression. For CIVA 2022, Enjoy Expo has taken up this challenge with a stand that changes everything. A bold black metal structure, warm lighting from garlands and diamond pendants, and panoramic views of Alsace's vineyards. A bold, eco-friendly scenography that transforms the visitor experience into a veritable sensory voyage. Every detail has been designed to make an impression, combining modernity with respect for the terroir. Proof that design and sustainability can coexist with elegance and impact.
Colmar Wine Fair: when the stand becomes an experience
The Colmar Wine Fair is much more than just a fair. It's a unique blend of commerce, music and conviviality. In 2022, after a two-year absence, its 73ᵉ edition marked an emotional reunion. Nearly 300,000 visitors discovered 350 exhibitors, 1,500 wine samples and a 10,000-seat music stage. Standing out in this environment required a bold vision.
Enjoy Expo, a specialist in made-to-measure stands, completed over 165 projects in 2022. In collaboration with CIVA, the company designed the Colmar wine fair stand for the "Alsace Rocks!" campaign. The black metal structure contrasts with warm garlands and diamond pendants. Tasting bars and lounge areas create a chic, relaxed atmosphere. Visuals of Alsace vineyards plunge visitors into the heart of the terroir. Every element has been designed to celebrate Alsace wines with creativity and respect. The result reflects Enjoy Expo's expertise in bold scenography. The stand offers a unique, memorable experience, embodying the excellence of Enjoy Expo.
The brief: integrate the energy of the Foire aux Vins into a concrete stand
The 73rd edition of the Colmar Wine Fair in 2022 marked the return of the reunion after a two-year break. Nearly 266,000 visitors took part in this festive and human event, reconnecting enthusiasts and professionals around the wines of Alsace. The atmosphere was that of a big family party, with moments of sharing and discovery.
The CIVA presented over 1,500 samples of Alsace's finest grape varieties. ENJOY EVENTS, specialists in customized stand design, carried out this project. Designing a stand in Alsace requires a detailed understanding of the region and the brand's ambitions, a know-how that we place at the heart of every project. The company controls its entire production chain, with no subcontracting, guaranteeing quality and customization.
The warm and friendly atmosphere of the Fair was reflected in the stand. Tastings and lounge areas allowed visitors to connect with the Alsatian terroir. Artists such as Deep Purple and Mika livened up the event, adding a touch of rock to the festivities. La Coquille, an open-air theater, hosted some memorable performances.
3D design, printing and joinery were all carried out in-house. Every detail has been thought out to sublimate Alsace wines and offer visitors a memorable experience. An approach that promotes local know-how and responsible innovation.
Our answer: raw design, chic lighting, a unique ambience
Enjoy Events designed a unique stand for the 73rd Colmar Wine Fair. Our mission: to sublimate Alsace wines with boldness and elegance. The "Alsace Rocks!" ambiance guides every detail. By 2022, the company had created more than 165 stands. Each project reflects a unique expertise.
Contrast and character: the alliance of metal and light
Our black metal structure is bold and raw. It embodies the energy of "Alsace Rocks! This contemporary choice reinforces our creative identity. Precise metalwork adds strength and modernity. It's a design that makes a lasting impression.
The warm lighting, with garlands and diamond pendants, adds a chic touch. The contrast with the black metal is perfect. The atmosphere becomes both elegant and relaxed. Visitors immediately feel welcome. They can relax while discovering the wines.
Immersion and conviviality: in the heart of Alsace's vineyards
We've designed spaces that are both functional and welcoming. Tasting bars allow for authentic exchanges. Lounge areas offer a place to relax. Visuals of Alsace vineyards frame each corner. Every detail tells the story of the terroir. It's a total sensory immersion.
Every element of the stand has been designed to create a memorable experience. Visitors discover the wines in a space that tells the story of Alsace. It's a complete sensory journey.
- Bold black metal structure for a raw, contemporary look.
- Garlands and diamond pendants for a warm, chic atmosphere.
- A combination of tasting bars and lounge areas to encourage conversation.
- Panoramic views of the vineyards to plunge into the heart of the terroir.
Beyond design: a stand designed for the future and for people
The CIVA stand at the Colmar Wine Fair 2022, designed for "Alsace Rocks!", combined creativity and eco-responsibility. A bold scenography showcased Alsace wines while respecting the environment. Aesthetics and sustainability coexisted with naturalness.
By using recycled materials and a modular aluminum structure, the carbon footprint was reduced. The black metal structure contrasted with warm lighting from LED garlands and diamond pendants, creating a chic, relaxed atmosphere. Thanks to total control of the production chain, with no subcontracting, we optimize logistics and minimize waste. Discover our eco-responsible trends.
The layout was designed to encourage interaction. Intimate tasting bars and comfortable lounge areas allowed visitors to relax while discovering the wines. Visuals of Alsace vineyards, printed on environmentally-friendly media, immersed guests in the heart of the terroir. An immersive and convivial experience.
- A stronger brand image: modernity and environmental responsibility at CIVA
- Memorable user experience with authentic interactions
- Recycled materials and optimized logistics for minimal impact
Alsace Rocks! embodies a bold, planet-friendly approach. Every detail, from materials to ambience, is carefully considered. Our commitment to eco-responsibility guides every project, for a sustainable and inspiring future. Together, let's build the future of wine with creativity and respect.
The result: a strong impact and a signature for Alsace wines
The stand designed by Enjoy Expo for CIVA at the Foire aux Vins de Colmar 2022 perfectly embodied the "Alsace Rocks!" campaign. A bold scenography, combining black metal structures and warm lighting from garlands and diamond pendants, created a chic, convivial atmosphere. Visuals of Alsace vineyards plunge visitors into the heart of the terroir. Tasting bars and lounge areas encourage conversation. A memorable impact for all.
Enjoy Expo transforms every project into an effective communication tool. Their Enjoy Expo philosophy combines creativity and eco-responsibility. As a trusted event partner, their expertise covers 3D design, manufacturing and logistics. With no subcontracting, they reduce the carbon footprint. Over 165 stands completed by 2022, each project unique and aligned with the customer's values. Their participative approach guarantees an exceptional human experience.
- A clear vision and a strong message
- Bold design embodies identity
- Conviviality and human experience at the heart
- Visible commitment to the environment
The CIVA stand at the Colmar Wine Fair embodied the spirit of "Alsace Rocks! Designed by Enjoy Expo, it combines bold design, immersion and eco-responsibility. A memorable experience that reinforces the expertise of an event partner mastering every stage, from design to logistics. 165 stands completed by 2022: proof of our expertise.
FAQ
What was the concept behind the CIVA stand at the Colmar Wine Fair 2022?
The CIVA stand embodied "Alsace Rocks! A bold scenography that blended modernity and authenticity. Black metal structure for a raw look, warm lighting with garlands and diamond pendants. The result: a chic, relaxed atmosphere. The tasting and lounge areas plunged visitors into the heart of Alsace's vineyards. Not just a sales area, but a memorable experience.
How did Enjoy Expo integrate ecology into its stand design?
Eco-responsibility was at the heart of the project. Sustainable materials, optimized manufacturing processes to reduce waste. LED lighting and recyclable elements were favored. We don't sacrifice beauty for sustainability. We reinforce it. Because a well-designed stand should leave a positive mark , not a negative impact.
What are the key design elements of the CIVA stand?
The black metal structure, a strong choice for a contemporary look. Warm lighting with garlands and diamond pendants, creating an intimate atmosphere. The tasting bars and lounge areas, designed to encourage conversation. And the panoramic visuals of the vineyards, immersive and poetic. Every detail has been designed to tell a different Alsace story.
Why was the CIVA stand designed around the "Alsace Rocks!" campaign?
Because Alsace wines are not frozen in time. "Alsace Rocks!" was a clear message: modernity, audacity, energy. The stand reflected this dynamic. Between raw and refined, tradition and innovation. We wanted to surprise, to speak to new generations while honoring the terroir. A stand that vibrates, like the wines it defends.
What impact did the stand have on visitors and Alsace wines?
A tangible success. Visitors enjoyed an immersive experience, connected to the terroir. Tastings took on a new meaning, thanks to a layout designed for conviviality. For CIVA, the stand was a powerful showcase. It reinforced the image of Alsace wines as contemporary, accessible and full of personality. A benchmark for years to come.
